In the past decade, almost all the major players have got rid of their long-term distribution business model and launched a subscription based streaming media platform. However, with the increasingly fierce market competition, media companies have begun to focus on areas other than streaming media subscriptions to find new growth opportunities in the future.
The media is preparing for the next evolution, and the era of Web 3.0 is coming
In the past decade, almost all the major players have got rid of their long-term distribution business model and launched a subscription based streaming media platform. However, with the increasingly fierce market competition, media companies have begun to focus on areas other than streaming media subscriptions to find new growth opportunities in the future.
In general, the media in the Web 3.0 era can be evaluated by one word: "no climate". First of all, the threshold for entering Web 3.0 from the perspective of audience and producer is too high, and the number of users contacting the media on the chain is insufficient, as is the number of media content producers. At the same time, the user's awareness of payment is not strong, and the development of the online media platform is hindered by the shortage of DAO staff.
In terms of content, content producers and readers on such a large scale cannot support the sustainable production of highly timely news. For strong professional media content related to the encryption market, there is a small-scale reading market due to the coupling of audience and user interests.
In terms of channels, the professional media such as CoinDesk, CoinTelegraph in the English area and Foresight News, Daily and Panews in the Chinese area split up the channel market of users to a large extent. The production of media content in Web3.0 does not have a strong collection platform product, and the channels to contact users are scattered, leading to the precipitation of personal brands in the era of media chain Web3.0 that seem to rely on Web2.0 products.
In addition, the current products are relatively early. They do not integrate and co create functions, or even do not conform to users' usage habits, or do not solve users' core pain points. The profit incentive is not strong, and the production efficiency is low. In addition to the above three aspects, the macro cycle of the bear market bull market transformation also strangles the possibility of supporting the experimental development of the media to a certain extent. Although the bear market builds, are there really so many people in the bear market to stay enthusiastic? Can anyone really invest or consume media against the trend? The 22 year bear market has undoubtedly made the media reclamation in the Web 3.0 era worse.
In the uncultured wasteland, the more desolate it is, the more likely it is. After all, the climate cannot be changed by brute force alone, nor can it be achieved overnight. Whether it is a mirror content ecology co construction attempt or not, Civil tries the news content chain production mode PubDAO. To some extent, we have outlined the attempt of media content production organization. Web3. Even if encountering obstacles or failures, the interweaving of media ecology in the era of 0 is brave and successful.
It should be clear that the media in the era of Web 3.0 is the ecological supporting facilities of Web 3.0, not the infrastructure. It is not sustainable to walk alone on the road of reclamation. In a consensus, people are always valuable. When Infra ecology is not perfect, and Web3. When the threshold for entry is still high and it is difficult to break the circle to obtain large-scale users, there is still no water and fertilizer. Focus on your feet. Mirror's co construction of ecology can also inspire us. Decentralized development function module assembly may also be a way of planting flowers, waiting for borrowers and funds to pour into the next cycle to assemble complete products and optimize the user experience.
In addition, the possibility of the circle of non encrypted content must be expanded. For example, Mirror co financing for film shooting has absorbed the long tail of the film industry into the Web3. 3. In the era of 0, the online media can have more contact with the real economy. It is necessary to find a suitable scene to cut in and show the advantages of confirming rights and personal identity of data on the chain. I believe that when the first flower blooms on the wasteland, it will not be too far away from the flower.
ending
To sum up, the transition from the media to the ownership era will be made by the creators and the web. Although people speculate on the sustainability of these applications, media companies investing in China in the ownership era will generate new sources of income and establish advantages in the competition. This has had a huge impact on the media and what we call the ownership economy in the future.
