Six factors that enterprises need to consider when preparing for the meta universe

Dec 27,2022
Six factors that enterprises need to consider when preparing for the meta universe

Developers, users and Metauniverse companies have to worry about data protection and privacy issues. It may lead to identity theft, privacy violations and other forms of user fraud. Companies that fail or neglect to consider privacy and data protection in the meta universe may face long-term severe penalties. Metaverse and other immersive technologies provide new methods for data communication. Extended Reality (XR) companies and end users should consider new privacy measures. The following are six factors that the company must consider when preparing for the universe.

1. The consent mechanism must reflect the new data types

Human machine interface devices (HCIs) can be used to collect various types of data, including biometric information. Users should understand the meaning of privacy and the consent mechanism that allows them to participate in a meaningful way. The platform shall also regularly update the consent form. These mechanisms cannot be assumed to be permanently licensed.

2. Tag AI

AI robots (i.e. digital humans) must be tagged so that users know exactly what they are sharing with their data. These AI developers base their robots on human models willing to share biometric data. Developers should clearly define the rights and consent rules governing these transactions.

3. Enterprises need self supervision.

Today's data protection and privacy laws are not uniform. For example, the EU's GDPR has specific rules for EU citizens. Different states in the United States have different laws, such as California's CCPA. GDPR is a UK version with additional privacy and electronic communications regulations. At the same time, the Metauniverse may become an independent administrative region, operating fully and independently - requiring strict self-regulation.

4. Transparent monetization helps to deal with data abuse

Google and Meta are the main providers of their services. They rely on advertising revenue to maintain their operations. This focuses on advertising positioning based on user data. Companies can avoid privacy problems by compensating users for managing their information. For example, Brave is a privacy browser that disables cookies by default. If you want to see ads, users can get tokens or rewards.

5. Virtualization must be built specifically to protect data

The meta universe service stores a large amount of user data. The platform must be secure. Secure coding principles and minimizing vulnerabilities are critical to developers. If the data is leaked, the company may face serious consequences. Companies can avoid exposure by regularly testing and upgrading.

6. Metacosmic Data Privacy and Protection Ease of Use

The company will have to choose between user convenience and data privacy. For example, when a service has a set of terms and conditions governing both platforms, interoperability becomes faster. But ideally, for the benefit of users, the company should update the consent at every point where data is re entered, even if that means an additional authentication layer.


Metauniverse allows users to communicate with each other in a virtual environment. Most platforms allow users to interact with VR environments and other content. In short, the meta universe blurs the boundary between reality and fiction on an unprecedented scale. As online service providers adapt to the current impact of the Internet on the protection of individual rights, the Metauniverse has already taken action.